Just a little observation, but all company's are out there to make money.
They wouldn't put it on their shelf if it didn't sell... Most successful businesses track the carp out of what goes on their shelf.
And while there are a handful of "discerning" costumers out there, people want stuff on the cheap.
Like it or not, cost not quality is THE driving factor in the vast majority of consumers. Just look at Wally world.
And the guys who do buy the high end stuff, tend to go to more specialized stores.
It's not academy's fault for adjusting to what the market as a whole is doing. If they dont, we'll all be buying **** at the next great dot com.