I'm trying to figure out what company had this style surface walker first. I know Academy store brand makes them (h20 express) as well as bass pro, and Strike Pro's tops look very similar. I've had a lot of success with the style (not the actual 15 dollar lucky craft brand, though.), and I've always attributed the style to lucky craft, but I'm not sure.
That lure reminds me of the Bagley "jumping mullet". I know Bagley was making them at least 25 years ago......and they still make them. That's what the lure you posted looks like to me....a Bagley "jumping mullet". They make both floaters, and sinkers in this lure.